The function of the public in the reception of artistic works has been largely discussed. The notions of cultural taste and identification are often than not assumed as the foundation of the borrowing of images, objects and events in such a wide field as art is. The public and the esthetic proposals are, for most of the people who deal with such matters, the main components of that imaginative universe. It is about the production and its concrete purpose: consumption. In visual arts, for example, it happens that every exhibition is aimed to be watched, valued and assimilated or not by that so diversified mass that includes museum specialists, collectors, environment designers, urbanists, architects, investors who use works of art to increase their capital, or mere lovers of what is beautiful and transcendent. Thus art creations require, to be completed, their various target publics.