Ampliar

Ampliar

Foto: Rubén Ajá

Ampliar

If we are having good time discussing the relationship between tourism and culture, it is not by simple rhetorical exercise. The sustainability and development of the national tourism industry, and the Cuban economy and society in general, depend heavily on the fluidity of the communicating vessels between the two spheres.
It so happens that these relationships are not always harmonious or congruent. They have even become antagonistic. At the level of the governing bodies, agreements and agreements can be drafted, monitoring programs can be drawn up, joint strategies developed and commitments made. This, however, is not enough.human beings.
In the language of specialists, the concept of cultural tourism is managed as a modality. They even get to branch out their variants.
Perhaps at the operational level this is relevant, but if we stick to the projection that we address, we will agree that every tourist event is cultural. That is why I invite you not only to avoid this redundancy, but to assume a coherent perspective, for me, the only possible one, in the promotion of tourism.
Tourism deserves to know and enjoy the best of Cuban culture. Culture is not only a cult of beauty, but a call to social consciousness, spiritual enrichment and a way to fully understand our identity.