Epicure Especial and Magnum 50, Two New Stars in the Habanos Portfolio

Within the framework of the Tenth Habano Festival, two new cigar sizes from the Hoyo de Monterrey and H. Upmann brands will be unveiled, thus giving birth to the Magnum and Epicure lines

In 2008, Hoyo de Monterrey and H. Upmann will turn 164 and 143 years old, respectively. These old-timed brands, though, continue to be all the rage for many in the exclusive and demanding Habano world.

And there’s no better moment than the Tenth Habano Festival to officially introduce the new cigar sizes: Magnum 50 from H. Upmann and Epicure Especial from Hoyo de Monterrey, two large Habanos that already made quite a splash as Limited Editions and that now will definitely join the portfolios of their respective brands.

According to connoisseurs, Magnum 50 is a large Habano. As its slogan goes, “big among the big ones,” it’s big for its elegant and sleek format:

(50 x161). Big for its magnificent mix, aroma and taste. And big for its presentation because the brand ring now comes with a lovely red ribbon with the name of the cigar size printed on it. Its tube presentation –expected to hit the market quite soon- will further underscore its beauty.

For experts, Magnum 50 also holds a strong charisma. This will certainly be, by a right of its own, a reference cigar for H. Upmann Habanos. However, it’s not expected to be all by itself on its road to stardom; Magnum 46 will stand next to it. This is not only the launch of a magnificent Habano, but also the birth of the Magnum line, designed to take the lead among lovers of this particular brand.

And even though Habanos S.A. is proud of Magnum 50, the company is equally boastful about Hoyo de Monterrey’s Epicure Especial. Its launch a few years ago as a Limited Edition enthralled the public, but this time around the cigar size’s entry in the Hoyo de Monterrey portfolio will make it a permanent source of enjoyment.

Epicure Especial is a generous-size cigar (50x141), an ideal format for a Habano. It’s marked by intense smoothness and great looks. It’ll also carry a particular ribbon in the brand ring. And buzz about the launch of the Epicure Especial in a tube format is beginning to make the rounds.

The presentation of the Epicure Special also comes along with the debut of the Epicure line that will share not only the superb features that have made Epicure No. 1 and No. 2 bask in the limelight, but also the common communication codes as all of them will carry a ribbon with the cigar size name printed on it. Make no mistakes about it; two new stars will get their big break at the Tenth Habano Festival and they will for sure grab the appreciation of good Habano smokers.