The Cohiba Pirámides tube adds design and security measures, like the relief-enbossed Indian head on the lid (left), an inverse embossment on the base (middle) and micro color code next to the barcode (right). Below, the new band shows a multitude of visible and concealed holographic elements for tightened security.

The Brand’s Range First Figurado

Very much in sync with its class, Habano’s flagship brand is making headlines all over again at the Habano Festival, this time around with the unveiling of a new product, the first figurado in its permanent range.

Even though Cohiba has every so often come up with the Pirámides vitola as part of its special or limited editions, the Pirámides Extra is now the first figurado that has come to stay within the boundaries of the Linea Clasica, the first one ever created by this prestigious brand. Pirámides Extra boasts a strong taste and is rolled completely by hand, with leaves which are le crème de la crème from the finest tobacco plantations in San Juan y Martinez (D.O.P.) and San Luis (D.O.P.), in the region of Vuelta Abajo (D.O.P.) in Cuba’s easternmost province of Pinar del Rio (D.O.P.). The Cohibas are penciled in as very exclusive because, among other things, is the only brand produced by the company that carries three of the four leaves used in the making of its cigars – seco, ligero and medio tiempo. In addition, these leave endure addition fermentation in casks, a very special process that renders in peerless taste and aroma. The same background paves the road to success for the new Pirámides Extra of Cohiba, a strong Habano of special taste and refined aroma, rolled completely by hand with a long binder and destined for the full-blown enjoyment of all the essence of the brand’s unique taste. It comes in a good-looking size which is quite appropriate for special moments and big-time occasions. This Pirámides Extra now reaching out to the market and Cohiba’s most faithful lovers, boasts a new band around the Habanos from this brand, now featuring a new Indian head design and a number of other visible and hidden holographic elements that provide this product with heightened security. This elegant and new design of the band is coupled with the magic touch of its presentation in tubes –just another novelty within the Linea Clasica realm. The relief technique, the brand logo standing out like a token of vitality and moxie, let alone the new sizes of this design and the fake-free security code come as warranties for all consumers. Cohiba is the most recognized Habano (D.O.P.) brand. Even though it was created in 1966, its limited productions used to be reserved as gifts for world statesmen, high-ranking delegations and other personalities. In 1982, the brand was publicly launched and since then it became a sought-after product among the most demanding smokers. Its Clasica, 1492, Maduro 5 and Behike lines lead the pack of all trends in the world of Habanos. It was the first brand ever to roll out a Reserve in 2002 and a Grand Reserve in 2009, both made with tobacco leaves that have been aged for at least three and five years, respectively. Cohiba Pirámides Extra comes to round out the range within the brand’s Linea Clasica and its factory vitola (ring gauge 54 x 160 mm long) will become an exclusive Cohiba production. Special taste, unique aroma and fancy presentation are the main attributes of this world premiere that Festival attendees could puff on during the welcome cocktail.

Brand Cohiba Store vitola Pirámides Extra Factory vitola Pirámides Extra Sizes Ring gauge 54 (21,43 mm) x 160 mm long Presentation 10-unit Boite nature (BN) Aluminum tube in 3-unit cases