Mexico is the cradle of ancient civilizations that have remained ingrained in the collective memory of its citizens. Until the 1960s, Puerto Vallarta had stood nearly unchanged since its foundation, a situation that gave it the possibility of preserving its traditions and shape.

There are lots of cultural activities to enjoy: outdoors movie festivals, concerts and art exhibits along the Malecon, typical dance shows at Los Arcos, mariachi music and so forth. One of the latest allures is the opening of the museum by Cuale River. The Huichol cultural values deserve a few lines in this article. The Huichols are one of the few peoples that haven't made any changes since the day they were discovered by conquistadors. They are Nahuatl-origin people who live in Sierra Madre Occidental.

The clothing designs and arts are inspired in nature. Today, many of them are in the trade of handicraft making and sale of jewelry made of chaquira (motley small stones), ceramic, fabrics, worsted checkers, or the figures in chaquira stones. On the other hand, the realm of art galleries is very active, featuring numerous options by artists, some of them from the turf, from other places across Mexico and from elsewhere around the world. One afternoon of every week, the artwalk offers special expositions accompanied by on-the-house cocktails for visitors.

Walking through them is pure pleasure and a chance to better learn about the town, match prices and styles to take back home a precious keepsake of your stay in Puerto Vallarta.