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Together with Montecristo’s two new vitolas during the 15th Habano Festival, the prestigious Habano brand is breaking in a new band, an image that helps to underscore its tremendous quality. On the new contributions this design offers, we sat down with Henk Nota, president of Vrijdag Premium Printing, the company that printed the new band.

“Based upon this old and very well-known design, the new MC design brings in a new dimension,” the Dutch businessman told us, and added that “The combination of printing techniques enriches the design and has a strong eye appeal.” 

At the same time, the new band delivers a higher profile to an image that’s been recognized around the world for ages.

“The use of special printing and embossing techniques will support the unique identity of the brand,” he went on to say. “Besides the pride that all of the Vrijdag team has by making the MC bands, the new design also emphasizes the technical core competence of our company.” 

“The combination of printing techniques in registration with high gloss hot foil, detailed embossing and secure cutting, really challenges our production team to the utmost,” he said.

A propos of the Habano Festival, that this year celebrates its 15th edition, Mr. Nota underlined this event’s importance for the marketing of Cuban premium cigars. “It is the place, once per year, where many cigar enthusiasts, in retail, distribution, press and consumers, who visit Cuba and enjoy the week,” he concluded.