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The off-the-peg clothing produced at Empresa Provincial de Industrias Locales DeModa-UNIL has managed to reinvent itself with increasingly modern and much bolder designs that never lose the Cuban touch.

Either to wear in a countryside hoedown or a in protocol ceremony, the guayabera always gives a touch of distinction and elegance to those who have it on.

This garment –as genuinely Cuban as the Habano, and featuring its broad pockets and bands of pleats– is the only one that can actually replace the tradition tux or three-piece suit.

Rooted way deep down inside the ­national culture, this peculiar light-fabric shirt has managed to get around time and oblivion, reinventing itself with bolder and hipper designs, yet without losing the Cuban touch they carry.

A good case in point is the outputs at the Empresa Provincial de Industrias Locales DeModa-UNIL, decorated with the most traditional pleats and embroideries, yet showing off very contemporary lines and lengths.

Its top-quality guayaberas –made with such cloths as linen, cotton and other materials– are sold at boutiques in Cuba and other nations, like Panama and Italy. However, 

DeModa-UNIL also provides other exclusive items for hotels and companies, such as tablecloths, trousseau, curtains made of fabric and PVC, rugs and carpets, furniture, upholstery and even kitchen wear.

With a highly-qualified personnel, DeModa-UNIL meets the demands and whims as far as designs and off-the-peg clothes are concerned. Its proposals, marked by a fusion of traditional and modern elements, are designed for both men and women of all ages and preferences, even for children.

The origin of the guayabera has been disputed by Panamanians, Mexicans, Filipinos and Cubans. Yet, most people pin its creation on a Spanish migrant who settled down in Cuba in 1709. In need of a comfy garment for work, he commissioned his wife to tailor a broad and fresh shirt, with large pockets on both sides, where he could carry his much-loved cigars with him.