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Rita Maria Piñera Crespo, Marketing Director for Los Portales S.A.

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The Habano Festival is a benchmark event in Cuba, and so is the alliance it builds with companies like Los Portales S.A., once again sponsoring this celebration to the world’s finest tobacco.

“Since its foundation, the Habano Festival has been an event that praises the daily going of corporate Cuba and the industry, so the presence of Los Portales S.A. as the official sponsor helps to boost up the credibility of the national industry,” said Los Portales S.A. Marketing Director Rita Maria Piñera Crespo. 

There’s quite a number of reasons that bring together a premium product like Habanos with what Los Portales S.A. has to offer. For the latter, the alliance underscores the quality and image of its waters and sodas served during the Festival’s working sessions and functions.

“Ciego Montero natural mineral water is indispensable in the blind tasting and smoking sessions held during the event, together with our sought-after sodas during the dinners, lunches and visits to tobacco plantations,” Mrs. Piñera Crespo went on to say.

For all these reasons, the alliance lives on year after year. Just for this new edition, when the Festival is celebrating its fifteenth anniversary, Los Portales S.A. wishes Habanos, S.A. to keep up the quality of its products, the communication strategy and the good organization of this event.