The World of the Habano, An Indispensable Book
The entire process to produce that genuine vegetable gem called Habano is now compiled in The World of the Habano, a book and multimedia designed for experts, connoisseurs and aficionados willing to delve into the passionate realm of Cuban tobacco.
This volume was pieced together by the Habanos Regulatory Council of Protected Denomination of Origin, with the help of other Cuban tobacco companies, and it was launched during last year’s Havana International Fair, FIHAV 2012.
During the presentation, Habanos, S.A.
Market Operations chief Ana Lopez, explained that this 193-page volume recreates the harvest regions, a number of historic elements and the entire process for the making of this product.
Over 200 photographs illustrate the process endured by the hand-rolled premium cigar through hundreds of operations from the farming all the way to the smoking moment.
The book, edited by Cuba’s Tobacco Research Institute, stands out for the beauty and luxury of pages that enthrall readers as they start skimming through them. The text intends to become the special handbook for the training of executives, factories, tobacco companies, salespeople and students at the Habano Academy, but it’s also designed as a reference for aficionados and even experts.
A well-designed multimedia add-on complements The World of the Habanos with texts, images, video, audio and information contained in the printed version.