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Las pintoras Cristina Fonollosa —nuestra enviada especial—, de España, y Elizabeth Perez Parreño, de Ecuador.
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I am not an art dealer and, therefore, I have a different vision than that of an art dealer. And that is why Swab has that differential point: it is made in a different way, from the perspective of a person who loves art but has no commercial ties, and that is why it is made from the experience and total freedom of an external person, of a person who loves art.
We wanted to build this as a possible exchange between different cultures of artists, galleries. Swap, in English, means exchange, and we simply replaced the P with the B of Barcelona.
How did I come up with this? The point is that part of my family has instilled my love for art and for Barcelona. It made me very sad to see that in Barcelona there was an Art Fair like the ones I saw around the world. When I realized that this was unfeasible due to the situation in Barcelona, ​​I spoke with some gallerists friends of mine from New York, Berlin and London and I told them that if I dared to do it I would need them to help me think it out, so that it would be a fair on a human scale that had a series of characteristics different from others.
The world of art is evolving very quickly. There are many gallery owners who do a very good job. It is true that some cannot get involved in promoting artists all the time. It is an economic problem: to access the world of art, many artists have to self-manage. And from there are born these galleries managed by the artists themselves, generating alternative spaces, cooperatives, performances, etc.
For next year, we will try to continue the same as every year, thinking in terms of quality, not quantity. We have thought about having a kind of boutique fair.
The fair has to be on a human scale, on a reasonable scale, so that a person can calmly see it, assimilate it, go back and forth.