Dear readers,

Les greetings with pleasure and pride to represent the tourism sector of the state of Jalisco, an institution rich in landscape, culture, food, warmth of the people, a place that I invite all to explore and discover.

Our state has coined the icons representing Mexico in the world. The landscape agavero which is a source of the raw material for the manufacture of tequila, drink named after a population worthy of being accessed to recognize the richness of its architecture and the charm of old factories still operating. The sound of mariachis who have stuck by decades song of celebration, of love, nostalgia and defiance of Mexicans. And we also in Jalisco the ability of charros reflected in each of their luck and their colourful clothes that speak for themselves from the traditions and culture of Mexico.

As if all this were not enough to invite travel options sun and sand beaches that our offer. We have a coastline washed by the waters where they can find peaceful development according to their preferences: luxury hotels, places that promote ecotourism in areas for camping and other lodging options ranging from Puerto Vallarta to La Costalegre. And a few hours from the coast rural tourism awaits with exquisite experiences in places like San Sebastian and pet West.

The Metropolitan Zone of Guadalajara, thanks to their access international air and road connections, receives all the necessary infrastructure to make business trips and enjoy a city rich in architecture, crafts and cultural events. And just two hours away all the charm and magic of forests in the hopes the spectacular mountain areas such as Mazamitla and Tapalpa.

Lake Chapala, the country's largest, has a bank full of hotels, restaurants and villages that enrich the experience of visiting a place favored by not only the landscape but for his wonderful climate and traditions. To close with gold brooch visit Los Altos de Jalisco and will witness the fame that this place has to have beautiful women and because the area is used to make religious tourism visiting the Virgin of San Juan de los Lagos receiving million visitors each year.

For all this if they want to know Mexico visit Jalisco!. Jalisco is Mexico and much more. We wait.

Lic. Aurelio Lopez Rocha Secretary of Tourism of Jalisco