Mexico is the cradle of ancient civilizations that have remained ingrained in the collective memory of its citizens. Until the 1960s, Puerto Vallarta had stood nearly unchanged since its foundation, a situation that gave it the possibility of preserving its traditions and shape. There are lots of cultural activities to enjoy: outdoors movie festivals, concerts and art exhibits along the Malecon and in the galeries, typical dance shows at Los Arcos, mariachi music and so forth.

One of the latest allures is the opening of the museum by Cuale River. The Huichol cultural values deserve a few lines in this article.

The Huichols are one of the few peoples that haven't made any changes since the day they were discovered by conquistadors. They are Nahuatl-origin people who live in Sierra Madre Occidental. The clothing designs and arts are inspired in nature. Today, many of them are in the trade of handicraft making and sale of jewelry made of chaquira (motley small stones), ceramic, fabrics or worsted checkers.

Religious tourism Puerto Vallarta reeks of people and celebrations. Its heart beats to daily occurrences that happen in the streets. That’s how the sun went up on Palm Sunday this Holy Week, with rays brighter than ever leaking through the palm leaves by the church’s doorsteps, shedding light on curious local and foreign visitors who, were lured by the colors and the feeling.

There are different moments to attend religious festivities. The most important red-letter days are: Holy Week, All Dead’s Day falls on November 2, The Processions of the Virgin of Guadalupe from December 1 to 12. and Christmas. Two of the state's most sought-after sightseeing spots are Talpa de Allende and San Juan de los Lagos.