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«WE HAVE MADE A DREAM COME TRUE.»

Could you sleep peacefully after the signing last night?
"I have been able to rest for a few hours, because I know it is a historic agreement and, as I told the press and the authorities and personalities there, after signing it we have ahead a lot of work to do: Cuban music is so diverse and rich that it deserves much more public and new platforms of diffusion because it is demanded so by the consumers”.

What or who led you to Cuban music?
"I always wanted to come to know the island, because I had put myself in contact with Cuban music long before. I read about its legendary figures, I listened to many music albums, before arriving here, because I felt motivated by the Buena Vista Social Club documentary film, and I wanted to investigate more about the history of the genre. I have studied this topic a lot before proposing this agreement. And on all four occasions, I have preferred the Parque Central Hotel because you can go out and walk down the streets of Old Havana. I like to travel with my family to places that provide me with knowledge, beyond what a beach can offer. So I took them to Trinidad, Cienfuegos, Santa Clara; to see old cars, to learn from Cubans, to listen to their history, to feel that music is everywhere.

Do you have any anecdote to tell, something that has greatly impacted you?
I do not have a particular anecdote, but I do have an important perception. I was impressed by the visit to the Escuela Nacional de Arte (National School of Art,) and especially the music faculty, the image of how they teach it, in community with their teachers, who are musicians too; sharing the instruments, learning together, without differences of any kind, something that says a lot about its teaching system. That's why they become such good musicians... I have not seen anything like that in my business trips around the world.

Have the words of praise before the press for your counterpart, the EGREM, been part of the advertising and business theme?
They were necessary words to an essential agreement we are interested in and which we want to work as a business. But the truth is that we have found, in addition to professionalism, a human quality in the EGREM team. I hope everything is for mutual success.