Caribbean Tourism Excellences magazine interviewed Rafael Alcalá Rufo, Havanatur's incentive manager who works in this modality with a specialized and professional structure since 1997. "This type of trips he commented is quite a challenge for all tourism entities which are inclined to operate this modality. Every passing day, different companies in the world promote it, depending on the given interests, strategies and budgets of the enterprises."

He pointed out that to develop this modality in Cuba, gifts as its natural beauties, the particular charm of its people, the history and culture, the security and stability of the country were not enough. Other conditions are necessary that responds to the level of excellence required by this activity: first class hotel infrastructure and facilities outside the hotel that, though still under a development process, could render significant results as an offer.

Havanatur has at present an incentive team "capable of evaluating the customers' request and of interpreting their aims, knows the destination offered, has the ability to choose and adequate the tourism and socio-cultural potentials to the general conditions of the product and is acquainted with the market trends and the consumer's preferences," he added, Most of the countries that send tourists to Cuba for this kind of tourism are Europeans and some Latin American countries are also operating this modality. On the other hand, both the Ministry of Tourism of Cuba and the Convention Bureau are much interested in developing this kind of tourism.

Companies of the five continents hold the service seal of Havanatur, since it is regarded by the main tour operators, incentive houses, enterprises and companies as a recognized trade brand of incentive trips. The manager stated that the aim is undoubtedly to continue improving the structure, the organization, good preparation and training of the personnel with the objective that new tourism offers can be constantly added, characterized by its cultural authenticity, aimed at maintaining a fresh, Cuban and original service.