Ampliare

Ampliare

Ampliare

Sol Meliá wants a third of its guests coming to the island in the year 2005 to be incentive travelers. That proves the company's renewed intention in working on this demanding segment of the market through CIMAS-CUBA, a marketing department attached to the Spain-based chain and operating on the island nation that deals with negotiations, control an follow-ups to congresses, conventions and incentives held in some of its establishments.

The fact of the matter is that a dry-behind-the-ears Sol Meliá Cuba Division is beginning to expand dramatically in its relationships with companies that pick this beautiful island to give their invitees a once-in-a-lifetime experience with a concept that coalesces creativeness, professionalism and imagination on the one hand, with the most good-looking, exotic and breathtaking natural settings –sometimes specially created for the occasion- coupled with the larger-than-life happiness and hospitality of the hosts.

A case in point is that some top-of-the-line companies that pulls no punches in the leisure realm, like El Corte Ingles, have decided to go into the able hands of CIMAS-CUBA, the organization that in November, and for a second year running, will reward its top-100 travel agents with an incentive trip. Another instance worth mentioning is Don Brommet, CEO of U.S. company Maritz International Travel, dealing precisely with this kind of product. After taking a grand tour around different Sol Meliá facilities, Mr. Brommet briefed his staff to get hipped on the huge possibilities Cuba has to offer in the development of the incentive segment.

CIMAS-CUBA runs 13 of the 21 hotels and resorts managed by Sol Meliá on the Cuban archipelago, chiefly the ones in Havana (Meliá Cohiba, Meliá Havana and Tryp Havana Libre) and in Santiago de Cuba (Meliá Santiago).

Also in Varadero (Paradisus Varadero, Meliá Las Americas, Meliá Varadero, Sol Palmeras and Tryp Peninsula Varadero), Playa Esmeralda (Paradisus Río de Oro), Cayo Coco (Meliá Cayo Coco and Tryp Cayo Coco) and Cayo Largo del Sur (Sol Cayo Largo).

In all cases, these are establishments outfitted with all necessary facilities and personnel to make any incentive travel succeed. The process requires the making of an thoroughgoing program in line with the needs of each and every client and paying close heed to every single detail in order to provide the best top-quality service money can buy.

Making clients save time and efforts, while offering them a fast-track and easy way to keep direct, clear and accurate communication during the bargaining process and the length of the incentive trip, is the basic premise for CIMAS-CUBA since its foundation a couple of years ago. The group's experts know all along that having the chance of planning a large-scale event depends heavily on the trust they can generate and win from their clientele.

Besides counting on the adequate infrastructure and a well-trained staff that this tourist modality calls for, Sol Meliá relies on an incomparable edge: the abundant natural, cultural and historic arsenal of a privileged destination where human quality is sometimes its number-one attraction and urges the keep up the good work every step of the way to draw those seeking to plan the incentive journey of their dreams to this wonderful island.