Life quality is a luring proposal whereby Cubanacan Tourism & Health Co. offers demanding guests not only leisure and fun, but also a chance to take good care of their wellbeing.

If living longer and better is what life is all about, then those travelers who come to Cuba have an array of choices suitable for what they might be looking for: sun, beach, nature, adventure and treatments for a much healthier lifestyle that will surely help them stop putting on some extra pounds and drive off all stress generated by daily life.

Cuba's hotels have steered their way toward providing guests with things other than leisure and fun. Instead, most resorts now offer a good chance to take good care of your wellbeing with life-quality services.

Life quality is –alongside specialized medical services- the top offer of Cubanacan Tourism & Health Co. This firm, belonging to Holding Cubanacan, has an assortment of possibilities ranging from new programs and techniques to some procedures exclusively found in Cuba.

Perfect locations for giving these benefits –either separately or combined- are those spas blessed with medicinal waters and healing mud, and talasotherapy centers where high scientific expertise and the use of seawater allow medical cures in line with patients' age, sex and physical conditions. Last but not least, there are high-tech spas, those intimate places for relaxation, meditation and esthetic, beautifying and healthcare treatments.

All of this comes to grips with modern man's needs to act in the light of key physical, psychical and social elements that go hand in hand with his body and mind. The minute you start putting these elements together, then you're definitely referring to tourism and health as a life-quality product, a concept that got a second wind back in the 1970s.

SPA The word spa, coming from a Latin acronym meaning solus per aqua (health through water) was first coined many centuries ago to identify those places located near springs of thermal or medicinal waters. Today, the meaning has enhanced and is now linked to treatments that use medicinal waters and such cutting-edge breakthroughs as vacuum therapy, cosmetological laser beams and wart-removing techniques. One thing is for certain; services are top-drawer and staffs are highly trained.

Internationally speaking, spa services are divided into medicinal mineral waters, healthcare, destination, hotel or resort, and sports.

Current market studies suggest that would-be spa goers are mostly the youth and the elderly, women interested in looking good and fit, tourists lodged near those life-quality centers, and individual travelers who seek to live a healthier life.

Development of Life-Quality Products In different tourist destinations across the island nation, Cubanacan Tourism & Health Co. has poured lump sums of money to foster life-quality products. Spa Clubs are centers specialized in this kind of offer and where gyms stand for their nitty-gritty element, let alone other such services as facial and body massages, mud therapy, steam baths, relaxation halls, hydro-massages and the best state-of-the-art technology that money can buy under the sun.

Cubanacan, Cuba's leading tourism company, is a firm that cottoned on to –probably faster than anybody else- the additional value that life-quality services endow tourist products with.

Since the early 1990s, this world-class group set out to both foster and outfit its facilities with whatever was necessary to provide guests with physical and mental benefits. In this respect, Cubanacan set up networks of life-quality services inside its own hotels, spas and talasotherapy centers.

Tangible proofs of that development are no doubt the spa centers at the Commodore Compound and Tarara Marina, both in Havana, as well as similar facilities in Varadero, Matanzas and Cienfuegos. Those centers deliver a variety of services swaying from massages, gyms, cosmetology, mud therapy, hydrotherapy, beauty salons, feet care treatments, depilation, relaxation areas and aerobic workouts, among other things.

Steam baths, aroma therapy, hydrotherapy tubs equipped with micro-massage jet showers and thermal stimuli for tuning up your bloodstream, fighting back sagging skin and working strain off are some of the services available at Cubanacan-run spas where guests are also entitled to mud treatments for a number of skin therapies and beauty salons if you're really in for a new look.

As part of the company's plans to draw in new market segments searching this kind of offer as a key element of their vacations, Cubanacan has installed spa services at the Parque Central Hotel, the Hemingway Marina and Ciego de Avila's El Senador Hotel. The group has projects in the offing to open a talasotherapy center on Coco Key (currently under construction).

The life-quality service network is also branching out to such resorts and destinations as Villa Soria, Cayo Levisa and La Ermita in Pinar del Rio; Villa Jibacoa in Havana; Atlantico, Las Terrazas, Megano and Meliá Havana (also in the nation's capital); Trinidad del Mar, Ancon and Las Cuevas in the province of Sancti Spiritus, as well as in other lodgings spotted in Santa Lucia, Guardalavaca and Santiago de Cuba.

A top-notch service Cuba, portrayed as a tourist destination, is supposed to get twice as much hyped with the grand opening of its Talasotherapy Center, a top-quality service that will certainly take world market demands one peg higher. As soon as this facility is fully operational –the first of its kind in Cuba and the Caribbean- Cubanacan Tourism & Health Co. will put on the market an array of beneficial offers for the medicinal use of seawater, the weather, marine mud and seaweeds.

The healing powers of natural elements, coupled with physical workouts, are the basis of all treatments the Coco Key's Talasotherapy Center will put within your reach.