For those who love Cuban tobacco and want to be introduced to a lighter cigarette, Brascuba Cigarrillos S.A. rolled out in 2011 a genuinely unique product: Cohiba Predilecto. 
Without letting go of the most legitimate Cuban tobacco taste, this one-and-only blend uses 70 percent of Virginia tobacco and 30 percent of black tobacco of the finest quality; the result is a well-balanced cigarette with one-of-a-kind taste and aroma.
The fame of this cigarette stems not only from what the Cohiba brand stands for consumers, but also from the quality of black tobacco used in its manufacture, a productive process backed up by international guidelines and standards, and developed by a dedicated staff that boasts high levels of expertise.
This product’s trail in recent years has confirmed its potentials, garnering steady sale volumes and getting a grip of such diverse markets as the Middle East, Asia, Mexico and lots of Caribbean nations, among others.
The promotion of the Cohiba Predilecto is by and large one of Brascuba Cigarrillos S.A.’s top marketing lines, since the impact of the ongoing financial crisis worldwide forced the company to redirect itself to more stable markets and encourage this particular product, clearly the company’s major growing niche.
Another highlight is the fact that Cohiba is a renowned and universal habano brand, a condition that allows Brascuba to cash in on the strength of the image of a product blessed with prestige and great taste.