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THIS YEAR’S 20TH EDITION OF THE HABANO FESTIVAL IS A MOMENT OF JOY FOR THE EXCELENCIAS MAGAZINE AS THE COMPANY WRAPS UP ITS 20TH ANNIVERSARY

Thanks to Habanos S.A.’s preference, Excelencias has played a happy starring role from the very onset, always next to the ever-growing development of this world-class event dedicated to the exclusive universe of premium cigars.
The Habano Festivals have been the moment of choice for the Excelencias Group to deploy all of its publications and provide extensive coverage of the gathering, coupled with creative promotional actions aimed at putting on a good show every year.
The publication of ten special editions of the Excelencias magazine –it stands out for its thorough design and top-notch photography- lays bare our effort to honor the commitment to a one-and-only product worldwide, a genuine masterpiece that comes out of the hands of nature-gifted men and women, out of this neck of the woods the Great Admiral once called “the most beautiful land human eyes ever beheld.”
During the weeklong event, the Festival in the Cuban capital gathers over a thousand personalities from 80 countries. Celebrities from the big screen, sports, culture and gastronomy, the realm of luxury tourism and collectors, as well as businesspeople and entrepreneurs related to the tobacco industry, distributors and retailers, read in the pages of the Excelencias magazine the most detailed information on the Festival’s program and the new Habano launches.
What’s more, the pages of the Festival Daily –an informative and promotional supplement issued by Excelencias- makes a day-by-day account of the event through a hand-to-hand distribution among attendees, who eventually get a chance to express their views and opinions on the event. In the same breath, it provides a unique opportunity for participating companies at the tradeshow to present and promote their offers, thus making one-on-one and immediate contact with their would-be customers.
In the course of these twenty years, renowned Excelencias columnists and contributing writers have produced indispensable texts on the relationship among the universe of wines and liquors, gourmet cuisine and Habanos.
Continuing, accurate, firsthand and fully-detailed news coverage makes the Excelencias Group’s publications –mainly the special issues devoted to the Habano Festival- the bearer of the most complete and fancily-illustrated documentation on the fascinating world of the Habanos.
Their pages cover the entire story, from the harvesting of the leaves in the larger-than-life tobacco plantations of Vuelta Abajo to the rolling of cigars and their packing in centuries-old factories, birthplaces of the famous Habano brands, whose elegant looks and scents enhance the prestige of the most exclusive ambiences as a token of sublime excellence.