The image and the slogan are here eloquent. Beyond doubt Varadero, the paradise of the tropics, is a synonym of excellence. Its major tourism potential is its unmatched beach, of white fine sand which extends over 20,375 m, the main protagonist of a world of unimaginable life experience, complemented and enriched by other natural attractions as caves, reefs, lagoons, cays, endemic flora and fauna... The fast development of tourism in Varadero took place in the 1990’s. Of 21 hotels found in 1990 with 4,439 rooms; the figure raised to 45 hotels with 12,142 rooms in 2000, and accommodation quality standards have also advanced at the same speed. Today the new constructions are harmonically built, taking into consideration the surrounding environment along with a cosmopolitan style. The high professionalism and the culture of service, complement the natural wealth of the area. Varadero plays a major role in the Cuban tourism program, it holds 37% of all the rooms in the island and 55% of the rooms dedicated to sun and beach tourism, as a result, the hotel network has been largely strengthened. Adventure dreams come true here in Varadero, an open door of possibilities to fully enjoy a wide range of water sports as sport fishing, diving, undersea tours and the like. Varadero is also an interesting and promising site for congress and incentive tourism. Plaza América Convention Center, designed for this endeavor and the many multipurpose halls of its hotels confirm this statement. The need to complement and enrich the sun and beach destination, has given rise to an intelligent program that differentiates the tourism product in two main directions: the first one, aimed at fostering the development of a sustainable nature tourism and, the other, at underlining and disseminating the most genuine cultural values. All this whole, impregnated with a vital harmony, projects the image of Varadero to the world. All the blue of the Caribbean has been synthesized in this region of dreams.