Anthentic power of the so called industry without chimneys in the american continent, Mexico has just given an medited step to the new forcing of this privileged position, with a realization of the first International stock of tourism Bitur-97. More than a twenty of expositor countries took place at the sport Palace of the Federal District. So, for the first time Aztec land opened an important space in order to the vast mexícan offer and their competitors of the area were within reach of those who want to know the quality and variety of touristic products belonging to the LatinAmerica and Caribbean. Mexico, a country of long tradition in the realization of tringui (touristic) markets of local products, was at the top of international fairs of the most prosper industry at the end of the century. Bitur -97 on the inside The first International Stock of tourism in Mexico, Bitur-97, occuped two of the Federal enclosures of the sports Palace to give life to one each well differentiated spaces; the Mexican showroom, destinated to multiply the promotional reach of the touristic product of this country and the International Showroom, in which entities of a twenty american and european countries offered the possibility to establish contacts and make deals to turoperators and travel agents. Michoacan stands, Juarez city, sinaloa and Chiapas stands became particularly attractive, both by their offerts and by their design. On the inside of the International showroom, Spain , Dominican Republic and Cuba were the best conceived spaces for an area in which, besides, the elevated number of airlines and the area dedicated to the new technologies were notorious; Internet, reserves system on line, courses of capacitation through cd-room and through the so called information highway.