Ampliare

Ampliare

WITHIN THE FRAMEWORK OF THE HABANO FESTIVAL, HAVANA CLUB IS GOING TO UNVEIL THE LATEST PRODUCT OF ITS SUCCESSFUL COLECCIÓN ICÓNICA: TRIBUTO RUM

Its delicate and exquisite bouquet, coupled with the well-defined and pleasant scent obtained from the aromas given out during an aging process conducted in white-oak barrels –along with its sweet and strong taste- make Havana Club International S.A.’s rums stand out in the universe of spirits. That’s why nobody is surprised by its continuous and successful alliance with habanos, a relationship that can be clearly witnessed in every edition of the Habano Festival. This year’s event will be putting new products and surprises at the disposal of those who love selected pairings.
According to Sergio Valdes Dorta, Market Development Director: “the relation between Havana Club and Habanos has grown stronger in a natural way over the years, since they are two internationally prestigious products due to their origin, their connection with the soil, climate, the Cuban knowhow, and especially their quality. As for the Habano Festival, our company has always been actively present by supplying drinks that are consumed in dinners, tasting sessions, pairings and presentations.”
Havana Club’s work and professionalism have given it a privileged position in the international scene, mostly corroborated by the four million cases sold in 2015 and the success achieved by the development of a new high-end line, named Colección Icónica and put out during the past edition of Havana’s International Fair.
“The Colección Icónica comprises four products: Selección de Maestros, Havana Club 15 años, Havana Club Unión and Havana Club Máximo. Tributo is the next one to be launched, now within the framework of the Habano Festival, thus marking the beginning of a collection of limited series. We’re going to roll out Tributo 2016 all year round, but with only 2,500 bottles. The idea is to have limited productions each year, exclusive and unique, with different profiles in terms of features and characteristics”, Valdes Dorta explained.
The new product has been developed by master rum maker Asbel Morales, who used exquisite selections, reserves that have been aged in barrels with over 80 years of exploitation. This is no doubt a rum with a persona of its own to be enjoyed plainly, but it greatly appreciates pairings with habanos. “We’ve run some tests and certain cigars have stood out when matched with Tributo, such as Cohiba, Partagás and Ramón Allones. This rum will be undoubtedly acclaimed by the community of smokers because of its quality,” the market development director pointed out.
A tribute to the knowledge of Cuban master rum makers, their wisdom, the tradition that surrounds a century-plus-old history, which shows that Havana Club puts out all the stops when it comes to growing, its innovative spirit, its excellence and the commitment to its customers.