Agrandir

Agrandir

Sergio Sancho, director de Urvanity Art Fair.

Agrandir

It is born as a fair complementary to the artistic proposals that I have been seeing so far in the city of Madrid:  a completely new proposal whose type of art had not been programmed to date.
We have a very interesting series of lectures to add all this kind of content to what was already present. The proposals were very similar, and with this we provided a specialization in something that, to date, was not being programmed.
There are seventeen galleries, two of them international. There are English, Belgian, French, Canadian, and Dutch representations, a gallery from Germany, another from Milan, and five national galleries.
The first edition had to be in a different space, a representative, central space, to make it easy for people. We had to commit ourselves to something groundbreaking in the sense that people could approach easily and when coming to see the proposal they could realize that it was really new.
The feedback has been spectacular, very good. Everyone tells us that the city was needing such a proposal, and that fills us with
pride.
We hope that during these three days people will be encouraged. We have opened the doors at four o'clock, and people are coming at a good pace. We are very happy with the reception it is having in the city.
This year the fair moves from its usual space and we go to Coam´s headquarters on Hortaleza 63 Street, in the neighborhood of Chueca. The international representation will once again be much larger than the national one. This year we already have at least one Latin American gallery.
We have also launched, during this year, a program in universities, where we are giving young students of fine arts the opportunity to participate in an open competition to exhibit in the next edition of Urvanity 2018.