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Co-President Antonio do Nascimento.
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Co-President Jorge Abraham Maluff.
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Marketing Director Anderson Moraes.

Featuring its new COHIBA Predilecto and POPULAR Reserva, the company is enhancing its product portfolio and setting out into a strategy of producing what each market sells, based on demands, requirements and preferences of their distributors and consumers around the world.

In 2011, BRASCUBA, S.A. chalked up unprecedented results with major upticks in outputs and sales that set all-time highs in its 16-year successful career, said Mr. Jorge Abraham Maluff, Cuba’s co-president of this Cuban-Brazilian joint venture. “Last year we rolled out menthol-flavored Popular and then we came up with the Reserva, as well as the COHIBA Predilecto”, he added. These products were the results of research studies conducted in several markets of interest for the company’s exports. On the new COHIBA Predilecto – the brand’s premium cigarette – BRASCUBA, S.A. Marketing director Anderson Moraes explains “this is a cigarette that came into being out of the need to meet the demands of customers who look for light smokes with the strength touch that Cuban black tobacco, the best in the world, can provide.” A propos of the POPULAR Reserva, the exec said that the new product “seeks to please those who know what full-fledged smoking is all about, who are aware of both the newest trends with the market’s leading brands and the authenticity of a tobacco that admits no fakes.” Antonio do Nascimento, the company’s Brazilian co-president, says the corporate group will hold on to its consolidated investment policy in a bid to target innovation potentials and technological renovation, as well as the training of human resources, factors that will allow the company to be up to par with the world’s greatest international cigarette-making groups. “BRASCUBA, S.A. provides guidelines in major markets on black cigarette trendsetting consumption by putting out brands that express the most genuine and authentic character of Cuba’s tobacco industry, like COHIBA and POPULAR, the only cigarettes in the world totally made with Cuban tobacco – an exclusive product for its quality and tradition,” said Do Nascimento. Today, the international cigarette market is littered with fakes, misleading tokens of originality, a situation that has buttressed the importance of stressing on Cuba as the legit place of origin of BRASCUBA S.A.’s cigarettes. For BRASCUBA S.A., Spain ranks as one of its most active markets. However, the company is working to pry into the Caribbean and the Americas, especially in Mexico, not to mention similar efforts in Russia and a strengthening bid in Hong Kong and Japan. In Cuba, BRASCUBA S.A.’s portfolio is made up of the H.Upmann, Vegas, Monterrey and Popular brands, all made with black tobacco, as well as the Hollywood brand in its many formats and Lucky Strike (Virginia tobacco). BRASCUBA S.A. is a company formed by Souza Cruz, the leading cigarette-making group in the Brazilian market and a member of British American Tobacco (a centennial firm that chips in state-of-the-art technology and outstanding brands) and by Tabacuba, attached to Cuba’s Ministry of Agriculture, that contributes with its centuries-old tradition as the producer of the world’s finest black tobacco, plus the secrets of tobacco planters and their knowledge of black-tobacco cigarettes, human resources and brands.

BRASCUBA Reyes No.6 e/ Calzada de Luyanó y Princesa 10 de Octubre La Habana, Cuba