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Las Parrandas de Remedios, quizás el festejo popular más trascendente para el desarrollo de un turismo cultural.
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El pueblo es el principal protagonista en el Festival de Cine Pobre de Gibara.
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La 12 Bienal de La Habana rompió los récords de hospedaje de turistas y galeristas norteamericanos.
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Las multitudinarias Charangas de Bejucal es otro de los más importantes festejos populares que no se explotan en la industria turística.

It is deplorable the state of the historical and social center of Matanzas, located just thirty kilometers from a tourist destination where more than two million of visitors travel every year.
Heritage care is not only to keep funeral cities or gray museums, which are nothing, like the best proposals of the National Heritage Council, or the ones holding today Offices of the Historian and / or Conservative in the first several villas founded.
We do not talk only about the feat of Eusebio Leal in Havana, but what happens now in the boulevard of Baracoa, the magic afternoons in the beautiful Trinidad, or the unprecedented animation of the Santiago Nights. Our dead cities, as the empty walls, has little or nothing to say to a country that aspires to several million tourists, and whose economy needs a smokeless industry as a generator of liquid currency, source of employment, and image of a country the World Bank recognized as the one who has made the largest investment in the education of their citizens.
The tangible and intangible heritage of the Cuban multiplied by creativity in our towns and cities is perhaps our greatest wealth to be exploited. What most defines us as a nation, and elsewhere is used as motivation for travel is not seen as tourist promotion.
Underestimating our music to the fullest, not knowing the strength of an uncommon movement in the fine arts and performing arts movement that has no second to none, are some manifestations of this culture-tourism relationship that not just offer the country the necessary growth of tourists and profits derived therefrom.
Our tangible and intangible heritage in art and the culture still remains a possibility to exploit, for a more authentic Cuba, which should put a red carpet to the synergy that can still encourage to our economy of services a system of festivals and cultural events like no other, to which our industry without smoke still turns the back.