Caribbean and the Americas Tourist Excellences Magazine

Russian Language

Editorial Plan 2010

THREE KEYWORDS: GLAMOUR, GRAND LUXURY AND EXCLUSIVITY

The Russian edition of the Magazine reflects the idiosyncrasy of the Russian traveler. It covers in general the following topics: sun-and- beach, city, history-culture and adventure tourism, weddings and health tourism. It features gourmet articles and any other topic that we consider new or impressive for the Russian traveler, who everyday enjoys more to rest with the family and loves good food and drinks. Multi-destination trips. His slogan is: “If I travel so far away (and pay so much for it) I want the best, see the most and enjoy the best I can.”

Technical Specifications:

• Language: Russian
• Print run: 20,000 copies per issue.
• Periodicity: Biennial with two issues per year.
• Format: DIN A4 (23.5 x  29,5 cm)
• Cover: 230 gr couche gloss paper; ink 4/4; one side coated (UVI)
• Interior: 115 gr couche gloss paper; Ink 4/4
• Binding: Flexiback
• Printing press: Rotary
• Distribution: Russia and CIS countries.

Territorially: The countries that are interested the most for the Russia travelers are: Cuba, Dominican Republic, Panama, Jamaica, Costa Rica, Brazil, Aruba, Mexico (following improvements in the visa process) and Peru, and in a lesser way are: Venezuela, Nicaragua, Chile, Argentina and other Caribbean islands.

Publications for the year:

No. 4

Events: Intourmarket Moscow (March 13-16, 2010)

              MITT (March 17-20, 2010)

              UITT Kiev (March 24-26, 2010)

Editorial deadline: February 15, 2010

Publicity deadline: February 15, 2010

Send for printing to Russia: February 19, 2010

Finish printing: March 11, 2010

Circulation: March 13, 2010

Cover Page: Russians “Elated” in the Caribbean

Themes per section or sale propositions

1. Interview: María Badakh (organizer of MITT and UITT fairs).

2. Special: Mexico: get on board of the “Viva Mexico!” campaign: the Caribbean coast, Cancun, Maya Riviera, Tourism and Nature, greater cultures: Aztecs ruins. World-class tourist offers: golf, SPA, marinas, cruises… All of it based on the information that Mexico has loosen up the process to grant visas to the Russians.

3. Destination/guidebook: Jamaica: The island of joy.

4. Travel: graphic report (Central America: so small and so big) an approach to the most important tourist destinations of those countries seen as a single multilateral destination: Belize, Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica).

5. Article: Panama: Tourism in-between the two oceans.

6. Spicks and Spans: Weddings in the Caribbean (with a commented photo of a wedding in the Orthodox Cathedral of Havana)

7. Curiosities: Peru: Be Born

8. Traditions:  Passion for Harleys

9. Article: Dominican Republic: the colors of golf (a story about golf courts located next to sea shores) and hotels offering them.

10. Circuit: Cuban Keys (grand luxury hotels) and nautical sports (fishing)

11. Fashion: Glamour under the sun

12. Artist and her work: Maria Valdes (Russian-Cuban painter)

13. Music: From son to salsa

14. The Chef’s Delicacy: Caribbean Cuisine

EXCELLENCES TRAVEL MAGAZINE (pending for sale in Spain or Panama)

No. 5

Events: Otdykh Leisure (September 21-23, 2010)

Editorial deadline: July 23, 2010

Publicity deadline: July 23, 2010

Send for Printing to Russia: July 29, 2010

Finish printing: August 20, 2010

Circulation: September 6, 2010

Cover: Caribbean nature          .

Themes per section or sale propositions

1. Interviews: Panama’s Tourism Secretary, Ekaterina Kohlhauser (organizer of Otdikh and Leisure fairs).

2. Special: Stories: Ruins and treasures from ancient times: cities of the Mayan, Incan, Aztec cultures.

3. Destination/Guidebook: Maya Riviera: Between Luxury and Fantasy

4. Travel: The seven wonders of Cuban tourism

5. Article: New Year’ s Eve in the Caribbean: traditions and best destinations (hotels) to spend New Year’s Eve in the Caribbean

6. Spicks and Spans: Luxury Vacations in Punta Cana (Bavaro)

7. Curiosities: Latin Night (What to drink, what to eat, what to dance)

8. Traditions: Todos los negros tomamos café (countries, traditions and sites with a coffee history)

9. Article: Panama Canal as a tourist attraction

10. Circuit: Fishing route in the Caribbean

11. Fashion: Get a Caribbean hairdo

12. Artist and his work: Advertisement on bodies (the experience of a Russian artist to be interviewed at MITT 2010)

13. Music: Venezuelan Folklore

14. The Chef’s Delicacy: “Fruits de Mer” and its accompanying drinks

EXCELENCES TRAVEL MAGAZINE (pending for sale in Spain, Panama, or (even better) Russia.

Fairs:

About ITM (Intourmarket Moscow)

The International Travel Fair ITM Intourmarket Moscow was initiated by the whole Russian Tourism Industry (RST) with the strong support of Rostourism – the Russian Tourism Ministry that brings together hosted buyers and travel professionals from all over the country, as well as Russian and international tourism leaders.

The exhibitor profile includes leisure and travels, adventure trips, children’s leisure, city tourism, holiday clubs, cruises, summer trips, ecotourism, language courses, safaris, extreme sports and tourism, sun destinations, winter trips, business and MICE, Hotels and Services, restaurants, lodging and transportation, airlines, railway tours, across the river, SPA, wellbeing, beauty, health tourism, museums and national parks, cultural tourism.

About MITT (International Travel and Tourism Fair)

MITT, the Number-1 tourism fair of the country and its area of influence, celebrates its 17^th edition as a professional meeting that has risen to become the third most important travel fair of the world with 90,000 visitors and more than 3,000 exhibitors. It is held in Moscow’s Expocentre, one of the largest exhibition complexes in Russia.

MITT is the largest and most important tourist industry fair held in Russia. It is among the five leading tourism events of the world. More than 3,000 exhibitors, of whom 1,700 are from other countries, will showcase their products and services to more than 85,000 visitors. In 2009, the total exhibition space used in the fair was 55,000 square meters. That year, more than 70 national and regional tourism associations took part in the fair and the number of participating countries reached 157.

Featuring creative and cultural tourism, MITT 2010 is the key to attract tourism professionals and travelers from all over Russia and the CIS countries: Russian Federation, Ukraine, Kazakhstan, Byelorussia, Azerbaijan, Uzbekistan, Turkmenistan, Georgia, Armenia, Tajikistan, Kyrgyzstan and Moldavia and Eastern Europe. MITT Moscow is held during the spring-summer tourism season. The organizer of the fair is ITE Company, the country’s leader in the coordination of exhibitions; high-ranking tourism companies like TUI, Thomas Cook, IHG, BA, Zoover, Intourist, VTB24, Natali Tours, Sabre and others are usually present in the event.

The exhibitor profile includes: Governmental tourism offices, Russian regional tourism administrations and committees, tour operators, hotels, Resorts & Spas, airlines, cruise lines and ferries, car rental companies, insurance providers, online reservation systems, travel and tourism agency associations, related media, travel and tourism publications for consumers, destinations and tourist attractions, business tourism, cultural and education tourism.

About UITT (Ukraine International Travel and Tourism Fair)

It is the largest and best known travel and tourism event of Ukraine (Kiev) with 761 exhibitors from 71 destinations attracting 15,000 visitors.

The fair catches the attention of key leisure industry players seeking to promote their products and increase their presence in the Ukrainian market. A growing number of Ukrainian travelers are discovering new destinations. In 2008 close to 18 million Ukrainians traveled abroad.

Many established exhibitors are strengthening their presence in the Ukrainian market. UITT attracts in particular long haul destinations, showed by the growing number of Ukrainians choosing exotic sites for their travels.

Representatives from many countries go to UITT seeking to open new international channels to increase the volume of travelers and investments in the tourism sector in their nations. UITT can contribute to boost trade and tourism and it is an opportunity to take the most of the presence of 750 exhibitors and exchange ideas and experiences. It is as a well an occasion to find their way in the market of a region that is showing a strong interest in travel and is opened up to new destinations.

Ukraine’s international travel and tourism fair (UITT) is the largest and most important event of the travel industry of the country. It attracts key international travel industry players looking to promote their services and to increase their presence in the Ukrainian market.

Ukraine’s outbound tourism has been boosted by the recent economic growth of the country. As a result, more and more Ukrainian travelers are discovering new destinations. In 2009, more than 15 million Ukrainians traveled abroad.

Representatives from all over the world come to UITT to develop new international channels to increase the tourism volumes and investment in their respective countries. Many established exhibitors have steeped up their marketing activities in Ukraine.

On the other hand, UITT is calling the increased attention of long haul destinations, which reflects the growing number of Ukrainians that are willing to explore exotic sites.

About Otdykh Leisure Fair

It is the most important international trade event with a large number of foreign and Russian exhibitors. This tourism fair has featured a great number of specializing lectures and workshops as part of the exhibit. It is held in Moscow-based Expocentre. The organizer of the fair is Austria’s MSI Fairs & Exhibitions. The products presented in the fair are: city and sightseeing tours, excursions, safaris, winter itineraries, rehabilitation holidays, adventure tours, training and education, wellbeing trips, business trips, luxury trips, long-haul trips, leisure trips.