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This 3D brand will be one of the most visible tokens worldwide over the next six years. It’s signed by Tatil, a Brazilian brand strategic consulting and management company that relies on branding and design to come up with sustainable connections between people and brands. The fruit of a two-month creative and collaboration effort that gathered a huge multidisciplinary team from Rio and Sao Paolo studios, the Rio 2016 brand conveys the spirit of the Olympics and its athletes, the city of Rio and Brazil, its